About Grow Video: videos with results
On the About Grow Video page, you can read more about the power of video marketing on YouTube to build authority.
About Grow Video
My name is Demi Groen, founder of Grow Video. I knew early on that I wanted to do something with video. When everyone else was still taking photos, my phone was already full of videos of the best moments that everyone else had long forgotten.
Even before I started my own video company, I won a vlogging competition in a shopping centre. Suddenly I had to interview people on camera. I walked in with shaking knees, and I put the videos I made there on YouTube. I’ve never wanted to do anything else since.
I’ve now been working on video from Rotterdam for more than 8 years. For beauty founders and beauty brands, I have a separate platform: demigroen.nl. With Grow Video, I create video-first content for SMEs that have already built authority offline, but don’t show it online.
What do I do?
I translate that offline authority into visibility on YouTube and TikTok, without an advertising budget. I do this with corporate videos, video formats that suit the platform and a video strategy that keeps you visible. For filming and editing, I work with a regular team of specialists. The strategy and direction of every project are in my hands.
How I work
First I research your market, your competitors and what’s going on with your target audience. Then comes the strategy, and only then the shoot. I don’t make videos without a strategy.
A video only lands when the hook, message, storytelling and production are right for your audience and the moment. If one of those four is missing, the result is average.
Everything you get from me is real: real people, real customer stories and videos with a purpose for your business. That rules out AI avatars and fake testimonials. And if an idea isn’t going to work, I’ll tell you straight away.
From first conversation to shoot day
- Growth call. We discuss where you stand with video today and what you want to achieve. If there’s a match, we move on to the strategy session.
- Strategy session. First an online call in which I explore your wishes and options. Then a session of about 2 hours on location, in which I go through the full plan: what we’ll make, for whom and what investment it involves.
- Proposal. A concrete proposal, tailored to your situation. As soon as you approve it, preparations for the shoot day begin.
Who I’ve worked with
At NPO FunX, I was YouTube Channel Manager for 2 channels with almost 940,000 subscribers combined. I helped RTV Rijnmond with a new YouTube and Instagram strategy. For the Markthal, I set up a TikTok strategy that grew reach to 501,175 people in 2024, an increase of 4,566% compared to 2023. At Mediahuis, I worked on the YouTube and podcast strategy of brands such as De Telegraaf, NRC and several international titles.
These clients got there first