Hef Wonen

Background

Hef Wonen is a housing association in the Rotterdam Rijnmond region. The association rents out, sells and manages homes for households on a low or middle income, or in a vulnerable position. Hef Wonen does a lot, but apart from its own tenants, few Rotterdammers know what a housing association actually does.

Challenge

Hef Wonen came to us with 2 questions. The first was internal: the association was launching DigiThuis, a new platform its colleagues would start working with, and wanted it to land well on launch day. Then came an external question: more brand awareness for the Friends Contract, and for Hef Wonen itself.

Solution

• Internal video for DigiThuis. We recorded interviews on location and turned them into a video that was shown on DigiThuis’ launch day.
• Street interview: “What is the Friends Contract?” With the Friends Contract, friends or family up to around 27 years old can rent a home together. We took to the streets of Rotterdam and asked passers-by to guess what the Friends Contract is. That produced some playful answers, and that’s exactly why the explanation at the end sticks.
• Street interview: fact or fable. Many people don’t know what a housing association does. So in the second video, we used 3 statements to test how much Rotterdam really knows about Hef Wonen. For each statement, passers-by had to choose: fact or fable?

Result

An internal video for the launch of DigiThuis and 2 street interviews that raise awareness of the Friends Contract and Hef Wonen in a light-hearted way.

What the client says

Still to be requested