Grow Video Blog

Learn how to build video authority on YouTube

Practical insights, tips and cases from the Grow Video team — for businesses that are serious about YouTube as a growth channel.

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Learn how to build video authority on YouTube

Category10 articles

Video SEO12 September 2026

5 strategies to make your YouTube videos more visible on Google

The importance of video content on the internet can’t be overstated. With Google combing the web for quality videos for its users, it’s crucial that your content…

Demi Groen

YouTube marketing20 August 2023

What are the benefits of YouTube Shorts?

YouTube Shorts is a new video feature from YouTube, focused on creating and watching short, engaging videos on mobile devices. The feature is clearly inspired by the rising…

Demi Groen

Video marketing20 August 2023

What is a video strategy and what are its components?

In a time when visual content dominates, it’s important for businesses to have an effective video strategy. But what exactly is a video strategy, why is it so important and…

Demi Groen

YouTube marketing20 August 2023

Is YouTube social media?

With countless hours of video content, YouTube is a giant in the world of online video. But is YouTube a social media platform, yes or no? Let’s find out.

Demi Groen

YouTube marketing20 August 2023

What is YouTube marketing?

YouTube marketing is promoting businesses, products or services on the YouTube platform by uploading valuable videos to a company’s YouTube channel (video SEO) or by…

Demi Groen

Video SEO20 August 2023

Why invest in YouTube marketing for my business?

In today’s digital age, online visibility and discoverability are crucial. One of the best ways to achieve this? YouTube marketing. If you’re asking yourself, “Why should I…

Demi Groen

Video marketing20 August 2023

The pros and cons of YouTube marketing for businesses in 2023

YouTube is a powerful video platform that businesses can use to promote their brand, products and services. But as with any marketing strategy, using YouTube has both advantages and disadvantages…

Demi Groen

Video marketing20 August 2023

YouTube or Vimeo: which platform is best for hosting your videos?

Videos are a powerful medium for getting your message across. Whether you’re making a tutorial, presenting a product or sharing your personal story, videos can help you create a strong…

Demi Groen

Video SEO13 August 2023

What is video SEO on YouTube and how does it work?

If you’ve been making videos and posting them on YouTube for a while, you know it’s not enough to just make a great video and hope people will find it. You also need to pay attention…

Demi Groen

Video marketing13 August 2023

The pros and cons of video marketing for businesses

Videos are popular on every platform, but like any marketing tool, video marketing has both advantages and disadvantages. In this blog, we dive deeper into the world of video marketing to help businesses…

Demi Groen