Florentes Vermogensbeheer

Background

Florentes Vermogensbeheer has offices in Zeist and Rotterdam. The firm stands for warmth, stability and personal attention. Florentes already used video successfully in 2020, and now it was time for a new round.

Challenge

Online, Florentes’ personal character didn’t yet come across well. Competitors are barely active on LinkedIn, and when they are, they often communicate impersonally. That’s an opportunity for Florentes. The question was how to show who the people behind the company are, on the website as well as on LinkedIn and Instagram.

Solution

We filmed over 2 shoot days, one in Zeist and one in Rotterdam. There we made 2 things:

• A video banner for the homepage. A brand video of up to 30 seconds with warm atmospheric footage of both locations, without voice-over.
• 8 vertical social videos for LinkedIn and Instagram. 4 per location, each up to 1 minute, with Dutch subtitles.

For the social videos, we developed 3 recurring formats:

• “A walk around Rotterdam/Zeist with...” A Florentes colleague has a short conversation at a spot in their own city.
• “More than wealth” Colleagues answer questions about money and choices, tied to the season.
• “3 Certainties” Colleagues talk about what Florentes stands for: continuity, personal attention and a fresh perspective.

With 8 videos, Florentes has about 3 months of content, enough to post consistently for a whole quarter.

Result

The 8 social videos were used on LinkedIn for a full quarter. That quarter compared to the previous one:

• 115,579 impressions, an increase of 143.5% (was 47,465)
• 1,022 reactions, an increase of 91.0% (was 535)
• 229 comments, an increase of 151.6% (was 91)
• 5 reposts, up from 0

What the client says

“For Florentes Vermogensbeheer, we wanted to do more with our social media channels: a number of short videos and a video banner for our website. From the very first moment, we noticed it was going really well. A lot of thought went into the content: what’s fun and what works. The quality is very high, and everyone felt at ease on the shoot days. When we started posting ourselves and got stuck on the captions, Demi helped us enormously with that too. We can always turn to her and she has a lot of expertise. We can definitely recommend her!” – Pimm Vrouenraets, Florentes Vermogensbeheer