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A video format is the form in which you package your message: it can be a short video or a longer one, a video that shows something such as a before/after, or a testimonial about a product or service. The content of a video format differs per industry, but in general there are a number of video formats that work well on social media.
Short form video or long form video?
First, it’s important to know which platform you’ll publish the video formats on. TikTok and YouTube Shorts call for videos that are clear within seconds. Long form works better for depth, such as an explainer video or an in-depth case. I decide per goal which format and length fit.
The video formats I use most
Explainer videos
Testimonials
Founder stories
How-tos
Street interviews
Aftermovies
What videoformats deliver
For the Markthal, for example, I chose the format “What can you eat for 10 euros at the Markthal?”, which organically generated 1,131 likes, 46 comments, 214 shares and 414 saves. So the success of a good organic video lies in a strong video format.Not sure which format suits your business? Schedule a conversation.