FunX
NPO FunX is a Dutch public radio station. The station targets young people from the Randstad aged 15 to 35. And it does so better than anyone: FunX is #1 at reaching young people up to 30.
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Schedule a conversationBackground
NPO FunX is a Dutch public radio station. The station targets young people from the Randstad aged 15 to 35. And it does so better than anyone: FunX is #1 at reaching young people up to 30. Its two YouTube channels – FunX and FunX Gemist – together have almost 936,000 subscribers who generate millions of views every month. This makes FunX the most successful all-round media brand in the Netherlands.
Challenge
With two YouTube channels publishing 6 videos a week, FunX had a growing need for a YouTube Channel Manager to manage its video content. That’s why they wanted to appoint a YouTube Channel Manager as an experiment for the promotion and distribution of their video series on YouTube.
“Does a YouTube Channel Manager contribute to a better structure for promoting and distributing video productions on YouTube?”
Solution
As YouTube Channel Manager at FunX, we were responsible for the two YouTube channels. Our responsibilities also included:
- Branding: creating a banner, thumbnails and playlists;
- Content: writing catchy titles, descriptions, hashtags, tags and community posts;
- Distribution: spreading video content across internal and external channels;
- Management: moderating and responding to comments;
- Analytics: analysing video content and delivering reports to improve future video content.
We also contributed to FunX’s promotion and distribution plans for the 10 years of Broederliefde documentary and various video series such as BEATS TIKKEN MET, PLAN B and New School Heroes.
Result
- The BEATS TIKKEN MET episode with GIDEONITE & Jack reached #26 on Trending.
- Episodes 1 and 2 of the documentary ‘10 jaar Broederliefde’ reached #6 and #21 on Trending.
- A session by Philly on the FunX Gemist channel also reached #36 on Trending.
What the client says
“I really enjoyed working with Demi at FunX. With her creative insights and skilful collaboration with colleagues, she was a valuable addition. Thanks for the great collaboration, and I’m sure we’ll cross paths again in the field!” – Ouassima Tajmout (Presenter at FunX)
