Knab

Background

Knab is an online bank for entrepreneurs, with many freelancers among its clients. For freelancers who are just starting out, Knab developed the Starters Webinar: a webinar that isn’t live, so Knab can use it on an ongoing basis. For example, it’s emailed to new clients and appears in other places where it’s relevant to starters.

Challenge

Knab wanted to show what new freelancers run into in their first years, in an honest and relatable way. They shouldn’t be polished success stories, but real experiences in which starters recognise themselves.

Solution

We made 4 short social videos of about 1 minute each, in interview format. In them, freelancers talk about their first years as entrepreneurs. What did they run into? How did the first clients come in? And what do they wish they had known sooner? Because real entrepreneurs do the talking, the video feels to a starter like advice from a peer rather than a message from the bank.

Result

The videos are part of the Starters Webinar, which Knab uses on an ongoing basis for new entrepreneurs. They also feature on landing pages of the Knab website.

What the client says

“Working with Demi from Grow Video went extremely smoothly and professionally. Communication was fast and clear, with an efficient way of working and quick delivery of the videos. The contact during the shoot day was also very pleasant, which made for a relaxed working atmosphere. Great to create videos together in this way that fit our brand values so well.” – Pam van der Linden, Video Marketer, Knab