Markthal

Background

The Markthal is Rotterdam’s iconic landmark, home to more than 86 unique businesses with their own culinary offerings. Alongside its existing marketing on Instagram and Facebook, the Markthal wanted to attract a younger audience on TikTok, and its YouTube channel was also due for an optimisation in line with its current brand identity.

Challenge

Before working with Grow Video, the Markthal had hired a marketing agency, but this didn’t deliver the desired results. Grow Video was asked to fully optimise the YouTube channel, produce a Christmas video and create creative short-form videos for TikTok for a full year. The central question was:

“How do we make the Markthal more appealing to young people in and around Rotterdam via TikTok?”

Solution

• We started with a full YouTube channel optimisation, giving the thumbnails and the channel a fresh look that fits the Markthal’s current branding.
• Once the YouTube channel optimisation was successfully completed, we made an atmospheric Christmas video with a good mix of offerings, business owners and delicious food.
• We then spent a year creating 8 vertical TikTok videos per month.

Result

• 1,370 new followers, an increase of 1405.5% compared to 2023.
• 501,175 people reached, an increase of 4566.0% compared to 2023.
• 16,295 engaged viewers, an increase of 2940.1% compared to 2023.
• Several organic TikTok videos, such as the opening of the new Albert Heijn, the “What can you eat for 10 euros at the Markthal?” video and the “Things that are free at the Markthal” video.

What the client says

“I brought in Demi from Grow Video to make TikTok videos for the Markthal. Working together was great: Demi thought along proactively, understood the brand identity and delivered creative content. Thanks to her efforts, the channel reached a younger audience and we increased engagement. I would wholeheartedly recommend Grow Video!” – Stacey (Marketing, Markthal)