Skip to content
Grow Video

Mediahuis

Mediahuis is one of the largest media companies in Europe, with news brands such as De Telegraaf, NRC, De Limburger and the Belgian Nieuwsblad.

Mediahuis

Ready to grow with video?

Schedule a free growth call and find out what YouTube can do for your business.

Schedule a conversation

Background

Mediahuis is one of the largest media companies in Europe, with news brands such as De Telegraaf, NRC, De Limburger and the Belgian Nieuwsblad. More and more people, especially young people, watch the news through online video instead of traditional media. That’s why YouTube became an important platform for Mediahuis to reach new audiences.

Challenge

How do you build a strong news brand on YouTube? Each label had its own goal. De Limburger wanted to become the leading Limburg news channel on YouTube, for a younger audience. Nieuwsblad wanted to become Flanders’ digital news source on YouTube, for a broad audience. De Telegraaf wanted to stream the election debates live on YouTube. And the podcast makers within Mediahuis wanted to know how to get more out of YouTube.

Solution

As a strategist at team5pm, I worked for several Mediahuis labels:

  • De Limburger and Nieuwsblad: a YouTube strategy per brand. Each strategy started with market research: what are competitors doing, what works on the platform and how does the audience watch? Based on that, we set the strategic direction, the content strategy with their own YouTube formats, the distribution and the KPIs.
  • De Telegraaf: a livestream strategy for the election debates. This consisted of a plan for before, during and after the broadcast, vertical and horizontal streams at the same time, and a playbook for the practical settings and copyright claims.
  • International labels: weekly YouTube analyses per channel. Every week, I mapped out per channel what worked and what didn’t, so the newsrooms could choose their next videos based on data.
  • Podcast training for Mediahuis. In October 2025, I gave a training on podcasts on YouTube. Topics included how the algorithm works, how to optimise podcasts with titles, thumbnails, playlists and SEO, which content types perform best and how to distribute an episode as a full video, highlights and Shorts.

Result

A dedicated YouTube strategy for De Limburger and Nieuwsblad, a livestream approach for De Telegraaf’s election debates and a podcast training the newsrooms could put into practice straight away.

More cases

Clover Orthodontie

Clover Orthodontie

Clover Orthodontie is the place in Pijnacker where smiles come to life. Whether you’re young or an adult, the friendly and expert team is ready to create your dream smile. With a wealth of experience, they offer careful guidance for both small and major dental adjustments. From invisible braces that boost your confidence to fixed braces that last a lifetime. At Clover Orthodontie, they help everyone to a beautiful, radiant smile.

Telegraaf

Vertical videos for TikTok, Reels and Shorts.

VORM / AMVEST

De Kaai is Amvest and VORM’s new urban district on the former Unilever site in Rotterdam-Zuid, on the Maas. The first building, Het Lab, has 126 homes from 54 to 114 m², all with their own balcony or terrace.