New Story

Background

New Story works for many clients in the technical sector. These clients want to make the move to online marketing, communication and branding. Lately, New Story has been getting more and more questions from clients about video, especially about YouTube. At the same time, the agency was working on a new website, where video also needed a place.

Challenge

New Story wanted to know what video could do for the agency itself, and how it could use video for potential B2B clients and new employees.

Solution

We started with a 2-step strategy process. First an online introduction, in which we explored New Story’s wishes around video and YouTube. This was followed by a strategy session of about 2 hours on location. There we discussed the options: YouTube marketing, both organic and paid, and different video types, from social videos to corporate videos.

Together, we chose an agency showcase video. Before filming, we defined the core message, how the agency wants to present itself, what definitely had to be in the video and which style and tone of voice fit.

We split the filming across 3 shoot days:

• Day 1: on the beach and in a home setting. Atmospheric footage that shows who the people behind New Story are.
• Day 2: at the New Story office. Footage of colleagues at work.
• Day 3: client reviews. New Story’s clients talk about the collaboration in their own words.

Result

An agency showcase video that New Story uses in 3 places: on YouTube, in presentations and at trade fairs. This way, potential B2B clients and new employees immediately see who the agency is, online and when meeting in person.

What the client says

“A really pleasant and accessible way of working, from the strategy session to the end result (our agency showcase). Very happy with it!” – Alain Manche, New Story