RTV Rijnmond
Rijnmond is a Dutch public media organisation for radio, television and internet for the Rijnmond region, in the province of South Holland. Rijnmond wants to reach a larger, younger and more diverse audience by setting up its online platforms better.
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Schedule a conversationBackground
Rijnmond is a Dutch public media organisation for radio, television and internet for the Rijnmond region, in the province of South Holland. Rijnmond wants to reach a larger, younger and more diverse audience by setting up its online platforms better. As a broadcaster, they put our region in the picture, creating and telling stories with video, which is also their mandate as a public broadcaster. But the world is changing, and the primary destination for video is shifting from TV to Rijnmond’s online channels such as Instagram and YouTube.
Challenge
TV formats don’t work well on YouTube, and the basic YouTube skills needed for further growth were missing. Because of the rapid changes on Instagram and the ever-growing role of video, Rijnmond needed a new YouTube and Instagram strategy to keep growing and achieve better reach for video content on these channels.
“How can Rijnmond make the best use of video content on YouTube and Instagram to tell the news, with growth as the result?”
Solution
- A complete YouTube and Instagram strategy that keeps pace with current developments to make Rijnmond’s video content future-proof.
- The YouTube and Instagram strategy “From click to viewer” looks at the current state of the channels and the growth opportunities, in order to improve the visibility and discoverability of video content on these channels.
Result
- A fully worked-out, future-proof YouTube and Instagram strategy, in which both channels were analysed from A to Z.
- The YouTube channel was revamped across three areas: channel, content and optimisation. Advice was given on thumbnails and formats to achieve further growth.
- The findings resulted in recommendations and growth opportunities for YouTube and Instagram that Rijnmond can implement right away.
What the client says
“Grow Video thought through a successful YouTube and Instagram strategy for us. What we see is that we’re actually successful on television and radio, but we still lack a lot of knowledge about how to become successful on other channels that are also important.” – Casper Sikkema
