Veilig voor Nederland

Background

Veilig voor Nederland provides professional security guards who not only offer safety, but also create a welcoming atmosphere. They treat every visitor, the staff present and the entire venue with respect and professionalism. They are flexible and can work in any public space. They offer more than just security; they also provide comfort and are ready to act appropriately in any situation. Their unique selling point is their focus on developing their guards as people, not just as employees. That’s how they want to be, and make, the difference.

Challenge

The company wants to build brand awareness, trust and engagement, especially among potential top security guards and people interested in the profession. Although Veilig voor Nederland is active, it hadn’t yet made optimal use of social media channels such as LinkedIn, TikTok and Instagram. Ronnie, the owner, prefers building long-term relationships. He notes that nobody shows the challenges and failures in the business. It’s high time someone told this story, and on video, to give an authentic and complete picture of the company and the security industry.

Solution

• We started by making 12 vertical social videos on location, specifically for platforms such as TikTok, Instagram and YouTube.
• These videos were such a success that we started a second project. In this follow-up project, we’re making not only 10 new educational videos, but also 35 professional photos for use on LinkedIn and the website. This way, Veilig voor Nederland grows on social media and expands its network further, while attracting potential clients by presenting its services and the challenges in the industry in an educational way.

Result

• From 1,516 to 2,991 followers on TikTok in 3 months.
• From 7,973 to 21.3K likes on TikTok in 3 months.
• From 1,075 up to 47.2K views per video.

What the client says

“I really enjoy working with Grow Video, both upfront and in discussing beforehand what you want to do, how you want to do it and what the outcome should be. The video recording itself is also very much tailored to the person. At least, that’s how it feels to me. Being able to convey a feeling to achieve the desired result, that’s what I want. That tailored approach feels really good to me. It has brought me a lot. It’s not only very good, but also a lot of fun. It’s a fantastic team and I’d recommend them to everyone!” (Ronnie, owner of Veilig voor Nederland)