What are YouTube Shorts?

YouTube Shorts is a new video feature from YouTube, focused on creating and watching short, engaging videos on mobile devices. The feature is clearly inspired by the rising success of other short-video apps such as TikTok. Let’s take a closer look, from an SEO perspective, at what YouTube Shorts is and what it can mean for content creators and marketers. YouTube Shorts are short vertical videos of up to 60 seconds. They can be watched in a dedicated ‘Shorts’ tab in the YouTube mobile app and can be made with a range of creative tools YouTube provides, including a multi-segment camera, speed controls and more.