What is video SEO?

Video SEO, also known as video search engine optimisation, is the practice of optimising videos on YouTube to improve visibility and ranking in Google. Similar to how search engine optimisation (SEO) is used to optimise websites, video SEO focuses on bringing this information to videos that combine information and entertainment. Aspects such as the title, description, tags and other metadata are optimised to increase the chances of the video being discovered by users searching for relevant topics or keywords. The goal of video SEO is to create high-quality videos that match the user’s intent in order to drive organic growth. Where video SEO used to be possible only on YouTube, video SEO on TikTok keeps growing too. This means both YouTube and TikTok are being used as search engines.